Welcome to
Founded by Alex Penton, who brings over 20 years of experience in both hair and makeup from Sydney’s vibrant entertainment scene, our team is dedicated to creating effortless and modern bridal looks. Alex is now delighted to be back in New Zealand, where she is committed to enhancing the beauty of brides with her meticulous attention to detail and professionalism..
At Penton&Co, we’ve handpicked some of the most talented makeup artists in the country to ensure you receive exceptional service on your special day. We’re here to celebrate love and artistry, helping you create the perfect look that reflects your unique style.
Let’s make your wedding day extraordinary.
your premier destination for luxury hair and makeup services in Auckland, New Zealand.
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Meet Alex
Starting her career in Auckland in 2002, Alex first worked freelance including roles at TVNZ and NZ Fashion week, before relocating to Australia in 2007.
Recently moving home from Sydney after 15 years, Alex is excited to come back to her roots in Auckland and focusing in on her passion of both hair styling and makeup artistry.
She has curated the best makeup and hair stylists in Auckland to work alongside her and so excited to have founded luxury service Penton&Co.
Alex is renowned for her professional, meticulous, and personable approach to hair and makeup and takes immense pride in contributing to the unforgettable moments of a bride's special day.
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Alex Penton
founder of penton&co.
Meet Blair
Blair is grounded in a wealth of knowledge and passion - creating radiant and timeless looks in her signature style of enhancing each client’s natural beauty, with a base of flawless, glowing skin. As MAC and Bobbi Brown’s former Artistry and Education Manager, she comes to her craft with over a decade of experience, gathering her knowledge from the various cornerstones of the beauty industry - runway, editorial, and – of course – bridal.
Honing her perspective from directing shows across NZ Fashion Week into each of her bride’s special days - understanding the importance of beautiful looks that span both a flurry of photos as well as a walk down the aisle.
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Blair
makeup artist
With nearly two decades of experience in the industry, Tash is well respected in the industry, and is in hot demand for wedding and special event bookings around the country.
After making her mark at MAC cosmetics, L’Oréal Paris, countless photoshoots and NZ Fashion Week, she also was a tutor at The Makeup School before starting her own freelance business.
Now focusing her passion on Bridal and Event makeup, Natasha has a talent for a gentle hand and a listening ear, bringing your flawless makeup vision to life, enhancing your natural beauty while still feeling like yourself.
Being a part of every wedding day is so special to Natasha and she approaches each one with professionalism and a calm, but fun attitude.
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Tash
makeup artist
Meet Tash
Meet Sherrie
With nearly fifteen years as a qualified hairdresser, Sherrie is passionate about creating on trend bridal hairstyles that truly shine in her passion for elite, elevated styling.
Taking some time in the middle of her hair career to work for Air New Zealand travelling the world, Sherrie has come home with a knowledge and love for personable attention and care, always loving working with people and creating polished hairstyles. Based in Pukekohe but able to travel nationwide, Sherrie has a beautiful home studio where you can visit her and also get extra cuddles from her fur baby Obi the Cavoodle.
Sherrie is incredibly bubbly with a fantastic sense of humour. She brings positive vibes and quickly achieves that old friend feeling like you’ve known her forever.
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Sherrie
hairstylist
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